Startups taking aim at practice management

The category of practice management software isn’t often considered all that sexy. And while that may be an understatement, it could also be on the verge of changing.

Among the crop of innovative young companies that incubator Startup Health announced this week have joined its ranks are two that fit into the subcategory practice management: DocEngage and Jaystreet.

DocEngage bills itself as Healthcare CRM (Customer Relationship Management) for multichain hospitals and clinics, according to its website. Operating out of Bangalore, India, the company said it enables physicians to manage leads, patient records, inventory, laboratory, billing and revenue — with the pitch that leaving it to them enables medical groups to grow by doing what they do best.

Jaystreet Technologies, for its part, helps providers and practice managers better handle patient scheduling by automating the process of filling cancelled appointments by enabling subscribers to store a waiting list in its cloud to reduce wasted time and money when patients cancel.

[See also: Dangers lurking in the EHR cloud.]

Practice management is not the only theme in Startup Health’s latest class, of course. The 13 new enrollees also address big data, patient engagement and nutrition, among others.

MedCloud’s WebClinic, for instance, is a platform for sharing health information, while Medtep offers a tool that unifies “passive and active data and presents it to the patient and healthcare professional” for monitoring and prevention.

Personal Medicine Plus is an app doctors can use to “activate” patients to delay the onset of diabetes in pre-diabetic patients.

In the Big Data subcategory, Kuveda helps oncologists “provide effective therapeutic cancer treatment,” while the nutrition realm includes Nutrify, which describes itself as a “diet planning tool for hospitals.”

Dubbing the entrants "Healthcare Transformers," Startup Health CEO Steven Krein said in a prepared statement that the “diversity of talent is reimagining healthcare,” to solve critical problems with new business models and technologies.

Consumer-oriented startups joining the incubator include AprilAge, an app for visualizing how one might age without changing health behaviors; Curatio with its software for helping patients find other people with similar conditions; Fit4d for improving adherence to diabetes medications; LifeBio, a tool for writing one’s own healthcare biography; Meals to Heal, which helps people with chronic conditions customize nutritional plans; and Tome, a gamification play for connecting office furniture to corporate wellness.

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